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Re: [article] Search users 'stop at page three'

__/ [ Paul B ] on Wednesday 12 April 2006 10:36 \__

> From : http://news.bbc.co.uk/2/hi/technology/4900742.stm
> Most people using a search engine expect to find what they are looking
> for on the first page of results, says a US study.
> At most, people will go through three pages of results before giving
> up, found the survey by Jupiter Research and marketing firm iProspect.
> It also found that a third of users linked companies in the first page
> of results with top brands.
> The study surveyed 2,369 people from a US online consumer panel.

I read about it last week and found it unsurprising. If I recall correctly,
Borek confirmed that about 75% of the people will not go past page 1, so
anything that falls short of the top 10 is peanuts compared with the
worthwhile 'gold mine'.

Now, if only more users, who sure have fast connections, bothered to extend
the number of results they are delivered per page (I get 50 from Google and
100 from Scroogle, which I rarely use). This wouldn't take much longer to
generate and deliver. The difference is marginal and makes it worthwhile
(time-wise) for those who sometimes click 'next'. The cost is bandwidth and
datacentre rigour. The benefit to all is better services (i.e. advancement).

Best wishes,


Roy S. Schestowitz
http://Schestowitz.com  |    SuSE Linux     ¦     PGP-Key: 0x74572E8E
  3:00am  up 43 days 16:43,  6 users,  load average: 1.60, 1.25, 1.10
      http://iuron.com - help build a non-profit search engine

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