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[News] Bug Labs Explains Choice of GNU/Linux

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Bug Labs creates open source Lego for software engineers

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| Most of the new breed of open source hardware centers on specific products. 
| Bug Labs is taking a different approach. Instead of developing particular 
| devices, Bug Labs' goal is to provide a Lego-like collection of open source 
| hardware and software that customers can use to build their own devices. 
| According to CEO Peter Semmelhack, the result should be not only a higher 
| degree of innovation, but also a forerunner of the hardware business of the 
| future.      
| 
| [...]
| 
| "The mission for us," Semmelhack says, "is to create a platform that allows 
| anyone to build any project they want by snapping it together like Lego. And 
| to have the gadget be reliable, robust, and not too ugly or clunky-looking, 
| and to make it easy to innovate in electronics in a way that hasn't been 
| possible before." Software engineering expertise is still required to make 
| use of Bug Labs' products -- specifically, expertise in GNU/Linux and Java -- 
| but Semmelhack's plans are to remove as many of the hardware-specific 
| barriers as possible.       
| The new Lego
| 
| The Bug Labs product line centers on the Bugbase, which consists of a CPU, 
| RAM, a battery, and USB hubs and other connectors for adding modules. It runs 
| a GNU/Linux distribution built around Openembedded. The largest modifications 
| that the company has had to make to the Bugbase are device drivers, and 
| improvements to make all of the modules hot-swappable.    
| 
| The code for all these improvements, Semmelhack stresses, has been 
| released. "We consider ourselves an active part of the Linux community -- and 
| not just a taker, but a contributor. We chose Linux because everything we do 
| is open source, software and hardware. Openness is very important for 
| innovation."    
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http://www.linux.com/feature/152079


Recent:

Hardware Mash-ups and Bug Lab's Bug

,----[ Quote ]
| That sense of joyful wonder, playful construction and even sense of danger
| was resurrected both literally and metaphorically when I began exploring the
| learning potential of Bug Labs' BUG -- an open embedded Linux-based
| combination of a BUGbase and four BUGmodules.
`----

http://www.ddj.com/linux-open-source/210201098


Open-Source Gadget Maker Bug Labs Closes Third Funding Round

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| NYC-based Bug Labs, which makes open-source mobile devices, has raised a
| third round of funding. Leading the round: Court Square Ventures. Existing
| investors Union Square Ventures and Spark Capital also participated. No
| financial terms disclosed, but Bug says it'll use the money to expand its
| marketing efforts, hire people, etc.
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http://www.alleyinsider.com/2008/8/open-source-gadget-maker-bug-labs-closes-third-funding-round


Bug Labs: It’s about open-sourcing hardware

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| At the core of Bug Labs business model is a hardware appliance called
| the “Bug.” About the size of an iPhone, the Bugbase device is a fully
| featured Linux PC (IT Management) with ports that allow up to four modules to
| be fitted in place.
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http://blogs.techrepublic.com.com/tech-news/?p=1415
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