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Linux doesn't need marketing
,----[ Quote ]
| Most Linux adepts will agree Linux could have a higher market share than it
| does today, if it had been marketed more effectively in the past. Therefore,
| lots of those adepts stress “Linux needs more marketing!” Some efforts have
| been done, most notably I remember the Indy 500 car which advertised Linux,
| and more recently the "We're Linux" Video Contest by Linux Foundation. One
| question hasn't been answered as of yet however: What's the goal of marketing
| Linux?
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http://lxer.com/module/newswire/view/120486/index.html
It's word-of-mouth marketing, e.g. this new one:
Glug hosts free talk on OSS migration strategies
,----[ Quote ]
| The Gauteng Linux User Group (GLUG) will this week host Sun Microsystem’s
| open source migration specialist Michael Bohn who will be talking about the
| risks, benefits and opportunities in migrating to open source software.
`----
http://www.tectonic.co.za/?p=4787
Recent:
Editor's Note: We Put the "No" In Innovation!
,----[ Quote ]
| A general rule of marketing is "The more noise they make, the less they have
| to crow about." Who makes the most noise about "innovation"? I bet you can
| guess....
|
| Every day I get virtually snowed under by blizzards of press releases. (I'm
| not sure that email is better than paper, because I could burn paper for
| heat, or compost it. Happy red worms like paper and break it down fast.) A
| few of them actually have something to do with Linux and FOSS. The rest are
| horrid collections of buzzwords, broken HTML, political foamings, spam, and
| irrelevant whatevers.
|
| For a long time the favorite buzzword was "paradigm." Remember all those
| paradigm shifts? There was a bit of humor value because none of them used the
| word correctly. (Wikipedia has an excellent article and definition.) But it
| got boring after the thousandth dopey repetition. Finally it died out, as
| these things do, and its replacement was "innovation". Now there is a
| perfectly good word that does not deserve to be abused in this fashion, but
| marketers are ruthless and without conscience when it comes to word abuse.
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http://www.linuxtoday.com/news_story.php3?ltsn=2009-04-24-027-35-PS
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