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Windows 7 Freebies For Twitter Fans
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| Microsoft is continuing its social media campaign to
| promote Windows 7. Twitter users who search for the
| #WinWin7 tag can win pizzas, candy, gaming keyboards and
| other "somewhat goofy" prizes, a spokesman said.
`----
http://www.informationweek.com/news/windows/operatingsystems/showArticle.jhtml?articleID=220200062
Microsoft Tests Social Media Monitoring Product
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| Microsoft has developed a social media analytics tool
| that's designed, among other things, to improve a marketing
| organization's ability to adjust to social media phenomena
| on the fly.
|
| Called "Looking Glass," the product is still in prototype
| and will only be available to a few companies in the near
| term. It sends e-mail alerts when social media activity
| picks up considerably. The sentiment (i.e., negative or
| positive) of that chatter and the influence level of the
| content creator are reported in the alert. Digital flow
| charts show what days of the week generate the most
| activity on Twitter, Facebook, Flickr, YouTube, and other
| social media sites.
`----
http://www.clickz.com/3635086
Microsoft Wants To Make A Play In Social Media Monitoring
http://paidcontent.org/article/419-microsoft-wants-to-make-a-play-in-social-media-monitoring/
Microsoftâs Looking Glass Will Let Marketers Peer Into A Real-Time Social Stream
http://www.techcrunch.com/2009/09/23/microsofts-looking-glass-will-let-marketers-peer-into-the-social-stream/
Yipee! Microsoft Enters the Social Media Monitoring Space
http://www.marketingpilgrim.com/2009/09/yipee-microsoft-enters-the-social-media-monitoring-space.html
Will Microsoft's LookingGlass Shed New Light On Social Media?
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| A new product in development by Microsoft Advertising under
| the code-name "LookingGlass" may be the help brands are
| looking for.
`----
http://inventorspot.com/articles/will_microsofts_lookingglass_shed_new_light_social_media_32934
Microsoft Wants to Help Marketers Manage Messy Social Media
,----[ Quote ]
| Today Microsoft is taking the wraps off a new platform
| called Looking Glass, a social-media aggregator and
| monitoring tool that's still in "proof of concept" stage,
| meaning it's not yet in the market and will be open to a
| very small group of testers next month.
`----
http://adage.com/digital/article?article_id=139199
Related:
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| In 2001, the Los Angeles Times accused Microsoft of astroturfing
| when hundreds of similar letters were sent to newspapers voicing
| disagreement with the United States Department of Justice and its
| antitrust suit against Microsoft. The letters, prepared by Americans
| for Technology Leadership, had in some cases been mailed from
| deceased citizens or nonexistent addresses.
`----
http://en.wikipedia.org/wiki/Astroturfing
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