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[News] [Rival] Microsoft Runs Vista7 AstroTurf in Twitter, Releases AstroTurfing Software

  • Subject: [News] [Rival] Microsoft Runs Vista7 AstroTurf in Twitter, Releases AstroTurfing Software
  • From: Roy Schestowitz <newsgroups@xxxxxxxxxxxxxxx>
  • Date: Sun, 27 Sep 2009 22:22:08 +0100
  • Followup-to: comp.os.linux.advocacy
  • Newsgroups: comp.os.linux.advocacy
  • User-agent: KNode/4.3.1
Hash: SHA1

Windows 7 Freebies For Twitter Fans

,----[ Quote ]
| Microsoft is continuing its social media campaign to 
| promote Windows 7. Twitter users who search for the 
| #WinWin7 tag can win pizzas, candy, gaming keyboards and 
| other "somewhat goofy" prizes, a spokesman said.


Microsoft Tests Social Media Monitoring Product

,----[ Quote ]
| Microsoft has developed a social media analytics tool 
| that's designed, among other things, to improve a marketing 
| organization's ability to adjust to social media phenomena 
| on the fly.
| Called "Looking Glass," the product is still in prototype 
| and will only be available to a few companies in the near 
| term. It sends e-mail alerts when social media activity 
| picks up considerably. The sentiment (i.e., negative or 
| positive) of that chatter and the influence level of the 
| content creator are reported in the alert. Digital flow 
| charts show what days of the week generate the most 
| activity on Twitter, Facebook, Flickr, YouTube, and other 
| social media sites. 


Microsoft Wants To Make A Play In Social Media Monitoring


Microsoftâs Looking Glass Will Let Marketers Peer Into A Real-Time Social Stream


Yipee! Microsoft Enters the Social Media Monitoring Space


Will Microsoft's LookingGlass Shed New Light On Social Media?

,----[ Quote ]
| A new product in development by Microsoft Advertising under 
| the code-name "LookingGlass" may be the help brands are 
| looking for.


Microsoft Wants to Help Marketers Manage Messy Social Media

,----[ Quote ]
| Today Microsoft is taking the wraps off a new platform 
| called Looking Glass, a social-media aggregator and 
| monitoring tool that's still in "proof of concept" stage, 
| meaning it's not yet in the market and will be open to a 
| very small group of testers next month.



,----[ Quote ]
| In 2001, the Los Angeles Times accused Microsoft of astroturfing
| when hundreds of similar letters were sent to newspapers voicing
| disagreement with the United States Department of Justice and its
| antitrust suit against Microsoft. The letters, prepared by Americans
| for Technology Leadership, had in some cases been mailed from
| deceased citizens or nonexistent addresses.

Version: GnuPG v1.4.9 (GNU/Linux)


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