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____/ Tony Sivori on Tuesday 20 Oct 2009 16:52 : \____
> Roy Schestowitz wrote:
>>
>> ____/ Tony Sivori on Monday 19 Oct 2009 17:43 : \____
>>>
>>> McFarlane's biggest task may be signing his astroturfing paycheck.
>>
>> It's not exactly astroturfing in this case (well, obviously :-) ), but
>> he main issue is betrayal of trust. There is totally no separation
>> between content (adverts) and fill (the stuff between commercial
>> breaks).
>
> Unless there is a disclaimer or announcement at the start of the
> infomercial which makes it clear that this is a paid 30 minute
> advertisement for Microsoft, I think it would qualify as astroturfing by
> proxy.
>
> The proxies are the Family Guy characters. They are of course fictional
> cartoon characters. But to those who watch the show, they are regular
> grass root Joes who seem to be spontaneously praising Microsoft without
> compensation. I think that qualifies as astroturfing.
Well, in the cartoon sense. :-)
- --
~~ Best of wishes
>> Cf. those boxes of serial that are only half full.
>Special offer on breakfast serial today! Buy seven, get one free!
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