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[News] Google Buys AdMob, FTC Steps Aside and Leave Door Open to Microsoft

  • Subject: [News] Google Buys AdMob, FTC Steps Aside and Leave Door Open to Microsoft
  • From: Roy Schestowitz <newsgroups@xxxxxxxxxxxxxxx>
  • Date: Mon, 24 May 2010 06:19:12 +0100
  • Followup-to: comp.os.linux.advocacy
  • Newsgroups: comp.os.linux.advocacy
  • User-agent: KNode/4.4.2
Hash: SHA1

Google Will 'Fight' for AdMob Deal, Schmidt Says


US drops Google mobile ad probe


FTC clears Google's AdMob deal


FTC Green Lights Google-AdMob Deal


FTC Closes its Investigation of Google AdMob Deal

,----[ Quote ]
| According to the FTCâs statement, evidence 
| gathered by the agency raised important 
| questions about the transaction. Google 
| and AdMob have competed head-to-head for 
| the past few years, with a notable 
| increase in intensity during the past 
| year. This competition has spurred 
| innovation and allowed mobile publishers 
| to keep a large share of the revenue 
| generated from the sale of their ad space. 
| The companies also have economies of scale 
| that give them a major advantage over 
| smaller rivals in the business, the 
| statement says.
| These concerns, however, were outweighed 
| by recent evidence that Apple is poised to 
| become a strong competitor in the mobile 
| advertising market, the FTCâs statement 
| says. Apple recently acquired Quattro 
| Wireless and used it to launch its own iAd 
| service. In addition, Apple can leverage 
| its close relationships with application 
| developers and users, its access to a 
| large amount of proprietary user data, and 
| its ownership of iPhone software 
| development tools and control over the 
| iPhone developersâ license agreement.


FTC Clears Google Purchase Of Mobile Ad Service


AAI Statement about FTCâs Non-Action on Google/Admob

,----[ Quote ]
| The Federal Trade Commissionâs (FTC) 
| decision not to challenge Googleâs 
| acquisition of AdMob is understandable 
| given the nascent and changing nature of 
| the mobile advertising market and Appleâs 
| emergence as a likely formidable 
| competitor in this market.  The American 
| Antitrust Institute (AAI) agrees with the 
| FTCâs conclusion that, particularly as a 
| result of Appleâs recent actions, current 
| market shares are unlikely to be an 
| accurate predictor of future market shares 
| or whether the Google/AdMob combination 
| will be able to exercise market power.  
| Indeed, press reports indicate that 
| Appleâs licensing agreements with iPhone 
| application developers may prevent 
| developers from using competing mobile ad 
| networks.  


FTC's AdMob decision pits Apple vs. Google in mobile ad market


FTC Approval Paves Way For Microsoft To Make A Move In Mobile Advertising 

,----[ Quote ]
| Thereâs one thing for sure now: Microsoft 
| (NSDQ: MSFT) wonât have a chance to buy 
| the largest mobile advertising network now 
| that Google (NSDQ: GOOG) has received 
| approval to go-ahead with its $750 million 
| acquisition of AdMob. 

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