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Google Will 'Fight' for AdMob Deal, Schmidt Says
http://www.itbusinessedge.com/cm/blogs/bentley/google-will-fight-for-admob-deal-schmidt-says/?cs=41271
US drops Google mobile ad probe
http://www.theregister.co.uk/2010/05/21/ftc_drops_admob_probe/
FTC clears Google's AdMob deal
http://www.sfgate.com/cgi-bin/blogs/techchron/detail?blogid=19&entry_id=64105
FTC Green Lights Google-AdMob Deal
http://www.webpronews.com/topnews/2010/05/21/ftc-green-lights-google-admob-deal
FTC Closes its Investigation of Google AdMob Deal
,----[ Quote ]
| According to the FTCâs statement, evidence
| gathered by the agency raised important
| questions about the transaction. Google
| and AdMob have competed head-to-head for
| the past few years, with a notable
| increase in intensity during the past
| year. This competition has spurred
| innovation and allowed mobile publishers
| to keep a large share of the revenue
| generated from the sale of their ad space.
| The companies also have economies of scale
| that give them a major advantage over
| smaller rivals in the business, the
| statement says.
|
| These concerns, however, were outweighed
| by recent evidence that Apple is poised to
| become a strong competitor in the mobile
| advertising market, the FTCâs statement
| says. Apple recently acquired Quattro
| Wireless and used it to launch its own iAd
| service. In addition, Apple can leverage
| its close relationships with application
| developers and users, its access to a
| large amount of proprietary user data, and
| its ownership of iPhone software
| development tools and control over the
| iPhone developersâ license agreement.
`----
http://www.ftc.gov/opa/2010/05/ggladmob.shtm
FTC Clears Google Purchase Of Mobile Ad Service
http://www.thestreet.com/story/10764189/1/ftc-clears-google-purchase-of-mobile-ad-service.html?cm_ven=GOOGLEFI
AAI Statement about FTCâs Non-Action on Google/Admob
,----[ Quote ]
| The Federal Trade Commissionâs (FTC)
| decision not to challenge Googleâs
| acquisition of AdMob is understandable
| given the nascent and changing nature of
| the mobile advertising market and Appleâs
| emergence as a likely formidable
| competitor in this market. The American
| Antitrust Institute (AAI) agrees with the
| FTCâs conclusion that, particularly as a
| result of Appleâs recent actions, current
| market shares are unlikely to be an
| accurate predictor of future market shares
| or whether the Google/AdMob combination
| will be able to exercise market power.
| Indeed, press reports indicate that
| Appleâs licensing agreements with iPhone
| application developers may prevent
| developers from using competing mobile ad
| networks.
`----
http://www.antitrustinstitute.org/archives/FTC_google.ashx
FTC's AdMob decision pits Apple vs. Google in mobile ad market
http://www.techflash.com/seattle/2010/05/ftcs_admob_decision_pits_apple_vs_google_in_mobile_ad_market.html
FTC Approval Paves Way For Microsoft To Make A Move In Mobile Advertising
,----[ Quote ]
| Thereâs one thing for sure now: Microsoft
| (NSDQ: MSFT) wonât have a chance to buy
| the largest mobile advertising network now
| that Google (NSDQ: GOOG) has received
| approval to go-ahead with its $750 million
| acquisition of AdMob.
`----
http://paidcontent.org/article/419-ftc-approval-paves-way-for-microsoft-to-make-a-move-in-mobile-advertisi/
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