-----BEGIN PGP SIGNED MESSAGE-----
Hash: SHA1
The behavioral economics of free software
,----[ Quote ]
| Behavioral economics explores the way in
| which our irrational behavior affects
| economies, and the results are curious and
| subtle. For example, the riddle of
| experience versus memory (TED video), or
| the several examples in âThe Marketplace
| of Perceptionâ (Harvard Magazine article).
| I think it would be illuminating to
| examine free software through this lens,
| and consider that the vagaries of human
| perception may have a very strong
| influence on our choices.
|
| Some questions for thought:
|
| * Does using free software make us
| happier? If so, why? If not, why do we
| use it anyway?
| * Do we believe in free software
| because we have a great experience
| using it, or because we feel good
| about having used it? (Daniel Kahneman
| explains the difference)
| * Why do we want other people to use
| free software? Is it only because we
| want them to share our preference, or
| because we will benefit ourselves, or
| do we believe they will appreciate it
| for their own reasons?
`----
[News] A Look at How Free Software Turns to Profitable Business[News] A Look at How Free Software Turns to Profitable Business[News] A Look at How Free Software Turns to Profitable Business
Status.net: Raising Social Capital and Paying Customers
,----[ Quote ]
| One of the startups that calls Montreal
| home is Status.net, "a platform that
| enables communities, brands and
| organizations to incorporate micro
| messaging into their own domain." I caught
| up with CEO Evan Prodromou by phone to
| talk about some of the marketing
| strategies they employ. While he darted
| around Montreal in his car (using a hands
| free unit, of course) he told me about how
| they strategically position their
| commercial products alongide the messaging
| for their open source offerings.
`----
http://www.techvibes.com/blog/statusnet-raising-social-capital-and-paying-customers
Recent:
The Real Unique Buying Proposition of Open Source Software
,----[ Quote ]
| Most important to Open Source advocates it
| that there are communication and sales
| processes in Open Source Marketing that one
| should take care of. Open Source lead
| generation begins very early (Twitter, Weblog,
| etc.) and does not end once you closed a deal.
| Itâs a continuous process. When a customer
| bought your cost argument, youâd better make
| sure that this customer can also experience
| the freedom of using your product. Open up
| endless opportunities through third-party
| extensions, technical tutorials and so on.
| This is how you retain customers in Open
| Source. It only works if you have built-in
| freedom into your business ecosystem.
`----
http://sandro.groganz.com/weblog/2009/10/12/the-real-unique-buying-proposition-of-open-source-software/
Don't 'Sell Open Source' - Sell Brainpower
,----[ Quote ]
| As someone else once put it, open source is
| useful if your primary product is not software
| itself. A company whose main product is
| consultancy or support staffing (IBM) can make
| more direct use of open source as an attractor
| than a company that makes software itself as
| their main offering (Microsoft or Adobe). The
| more I talk with people in and around this
| industry, the more I think there's a case to
| be made for both approaches. The hard part is
| convincing people on both sides that the other
| guy is not always wrong.
`----
http://www.informationweek.com/blog/main/archives/2009/10/dont_sell_open.html;jsessionid=WLYCEAQ0DNJEHQE1GHPCKHWATMY32JVN
-----BEGIN PGP SIGNATURE-----
Version: GnuPG v1.4.10 (GNU/Linux)
iEYEARECAAYFAkv+eacACgkQU4xAY3RXLo5jagCfdrYM1nT49db9/JxgICd8qcPt
VCAAn1XOnwkKjQZXv49NCO3NuCb8hAW5
=0zv8
-----END PGP SIGNATURE-----
|
|
