__/ [www.1-script.com] on Wednesday 07 September 2005 14:48 \__
> Paula wrote:
>> What does it mean if your AdSense report for today lists earnings of
>> $0.01 each for several pages for which it lists zero clicks? Surely
>> they are not paying for page impressions, but how does this work?
> Surely some AdWords advertisers *are* paying for impressions if they opt
> to do so. This feature is about three months old. In most cases those are
> graphic banners that get paid for impressions.
>> Obviously not a big deal in terms of actual earnings, but it makes you
> Well, some advertisers think they need to make their image stick to the
> Web surfer?s mind even if they don't click on the ad.
>> Another surprising thing, though much less so, is how each click on a
>> given page may be worth three cents one day and sixty cents another.
>> The mechanism is obvious, but it's still surprising to see.
> On top of that, the CPC normally fluctuate during the day! You will
> generally find that higher CPC are normally paid in the morning, and then
> some advertisers "wash out" as the depth of their pocket for the day is
> reached. That has a two-fold effect: there are fewer ads for your visitors
> to click on and there's less competition, which lowers the CPC.
How can such image ads that pay per impression be enabled? I am probably
raising a non-brainer here, but I haven't come across the relevant option
in the menus.
Roy S. Schestowitz | "These characters were randomly picked"
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