Roy Schestowitz wrote:
> Homer on Monday:
>> Roy Schestowitz spake thusly:
>>> FWIW, we had other former Softies here (who disclosed this
>>> relationship openly). Bailo and Qualig come to mind.
>>> Why on earth do they come to a Linux /advocacy/ forum?
>> It's called "the Slog":
> "Don't sound like a prig"
11: Mopping Up
Mopping Up can be a lot of fun. In the Mopping Up phase,
Evangelism's goal is to put the final nail into the competing
technology's coffin, and bury it in the burning depths of the
earth. Ideally, use of the competing technology becomes
associated with mental deficiency, as in, "he believes in Santa
Claus, the Easter Bunny, and OS/2." Just keep rubbing it in, via
the press, analysts, newsgroups, whatever. Make the complete
failure of the competition's technology part of the mythology of
the computer industry. We want to place selection pressure on
those companies and individuals that show a genetic weakness for
competitors' technologies, to make the industry increasingly
resistant to such unhealthy strains, over time.
[...] Therefore, final victory is reached only when the competing
technology's development team is disbanded, its offices
reassigned, its marketing people promoted, etc. You have truly
and finally won, when they come to interview for work at Microsoft.
Victory is sweet. Savor it. Then, find a new technology to
evangelize — and get back to work :-)
Page 11 of 27
Apple Computer, WLM, Windows NT and the Mac OS
The objective of this strategy is to convert Apple Computer,
Inc., from OS foe to hardware friend.
This has already happened. Notice that Apple hardware can now
run Windows software. The abandonment of Motorola based CPU and
chipsets for Intel based CPU and chipsets was a victory.
The Microsoft deal
At the 1997 Macworld Expo, Steve Jobs announced that Apple would
be entering into partnership with Microsoft. Included in this was
a five-year commitment from Microsoft to release Microsoft Office
for Macintosh as well a US$150 million investment in Apple. It
was also announced that Internet Explorer would be shipped as the
default browser on the Macintosh. Microsoft chairman Bill Gates
appeared at the expo on-screen, further explaining Microsoft's
plans for the software they were developing for Mac, and stating
that he was very excited to be helping Apple return to success.
After this, Steve Jobs said this to the audience at the expo:
If we want to move forward and see Apple healthy and
prospering again, we have to let go of a few things here. We have
to let go of this notion that for Apple to win, Microsoft has to
lose. We have to embrace a notion that for Apple to win, Apple
has to do a really good job.
Next move will most likely be to put the coffin nails into Apple.
They are already hammering hard at Linux.
Quando omni flunkus moritati
(If all else fails, play dead)
- "Red" Green