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Re: Congratulations to Apple OS/X

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____/ George Barca on Thursday 22 January 2009 01:16 : \____

> On Thu, 22 Jan 2009 00:46:01 +0000, Roy Schestowitz
> <newsgroups@xxxxxxxxxxxxxxx> wrote:
>>Hash: SHA1
>>____/ Terry Porter on Wednesday 21 January 2009 23:28 : \____
>>> Windows was always hype and advertising as it's never been overly suitable
>>> for use anywhere, including home or business.
>>Apple too spends over $300,000,000 per annum on propaganda (aka "marketing").
>>You must always assume that what you hear about Microsoft and Apple products
>>is mostly lies and exaggerations. That's how the PR industry works -- an
>>industry worth 1 trillion dollars _per year_ (costing, on average, 20% of
>>anything you purchase).
> Microsoft's get the facts campaign is a very good example of
> this. The entire campaign was constructed of cherry picked
> scenarios that of course showed Microsoft and Windows in a
> positive manner. The question really should be are these accurate
> samples? In most cases they are not. Apple is a different animal
> altogether and their methodology is to create an emotional bond
> between their products and the consumer. Subaru uses a similar
> style of advertising. I do feel you are being harsh though in
> your criticisms of Apple. Advertising in general is the art of
> selling something to a person who neither needs, wants or can
> afford that something but is still emotionally attached to it and
> will go out and buy it. I don't find Apple's advertising to be
> deceptive however past experience has educated me to the danger
> of buying version 1.0 of an Apple product. It's best to wait a
> few months for the new improved version.
> George Barca
> georgebarca1981@xxxxxxxxxxxxxx

Marketing applied to products is not very harmful.

Marketing (or PR) applied to foreign affairs leads to wars however.

- -- 
                ~~ Best of wishes

Microsoft loves competition.
"I’m thinking of hitting the OEMs harder than in the past with anti-Linux. ...
they should do a delicate dance"

                --Joachim Kempin, Microsoft OEM Chief
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