On Thu, 22 Jan 2009 02:16:55 +0000, Roy Schestowitz
<newsgroups@xxxxxxxxxxxxxxx> wrote:
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>____/ George Barca on Thursday 22 January 2009 01:16 : \____
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>>
>>
>> On Thu, 22 Jan 2009 00:46:01 +0000, Roy Schestowitz
>> <newsgroups@xxxxxxxxxxxxxxx> wrote:
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>>>____/ Terry Porter on Wednesday 21 January 2009 23:28 : \____
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>>>> Windows was always hype and advertising as it's never been overly suitable
>>>> for use anywhere, including home or business.
>>>
>>>Apple too spends over $300,000,000 per annum on propaganda (aka "marketing").
>>>
>>>You must always assume that what you hear about Microsoft and Apple products
>>>is mostly lies and exaggerations. That's how the PR industry works -- an
>>>industry worth 1 trillion dollars _per year_ (costing, on average, 20% of
>>>anything you purchase).
>>
>> Microsoft's get the facts campaign is a very good example of
>> this. The entire campaign was constructed of cherry picked
>> scenarios that of course showed Microsoft and Windows in a
>> positive manner. The question really should be are these accurate
>> samples? In most cases they are not. Apple is a different animal
>> altogether and their methodology is to create an emotional bond
>> between their products and the consumer. Subaru uses a similar
>> style of advertising. I do feel you are being harsh though in
>> your criticisms of Apple. Advertising in general is the art of
>> selling something to a person who neither needs, wants or can
>> afford that something but is still emotionally attached to it and
>> will go out and buy it. I don't find Apple's advertising to be
>> deceptive however past experience has educated me to the danger
>> of buying version 1.0 of an Apple product. It's best to wait a
>> few months for the new improved version.
>> George Barca
>> georgebarca1981@xxxxxxxxxxxxxx
>
>Marketing applied to products is not very harmful.
>
>Marketing (or PR) applied to foreign affairs leads to wars however.
I agree, but I don't see how this applies to Apple or Microsoft?
It sounds more like GB trying to sell the Iraq war.
Or Clinton trying to sell Nafta.
Or Regan trying to sell the trickle down theory of economics.
George Barca
georgebarca1981@xxxxxxxxxxxxxx
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