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Re: ad services links in text

  • Subject: Re: ad services links in text
  • From: Roy Schestowitz <newsgroups@schestowitz.com>
  • Date: Sat, 16 Jul 2005 05:13:27 +0100
  • Followup-to: alt.www.webmaster,alt.business.misc
  • Newsgroups: alt.www.webmaster, alt.business.misc
  • Organization: schestowitz.com / Manchester University
  • References: <1121348216.947127.8090@f14g2000cwb.googlegroups.com> <%AuBe.9829$hS1.5981@fe44.usenetserver.com> <db61g3$tcf$1@godfrey.mcc.ac.uk> <0GwBe.16003$rx4.7682@trndny05> <db7cgi$194b$3@godfrey.mcc.ac.uk> <11dg5k4cvqpi3ad@corp.supernews.com>
  • Reply-to: newsgroups@schestowitz.com
  • User-agent: KNode/0.7.2
Tony wrote:

> Roy Schestowitz wrote:
>> I think that all 3 measures would make the ads more obtrusive, annoy
>> the visitors and miss the entire point of my site, which is
>> non-profit (only hosting costs to be covered) and Open
>> Source-oriented. I use the site as a gateway to my research and a
>> productivity tool. That's why I mentioned as examples sites where no
>> profits imply a failure. Why, for example, would you provide search
>> facilities that do nothing but eat up traffic?
> I'm not aware of any offhand, but try to find a more customizable
> affiliate program, where you can place links in your text instead of ads.
> People are MUCH more likely to take seriously a link in your text (make it
> relevant, of course). I think most people just ignore ads anymore - which
> is why pay-per-impression doesn't go over so well lately.

There is nothing to guarantee that you will get good value by embedding some
of these fake, dynamic links (that's how I perceive them). They usually
rely on some JavaScript or something else that is ugly and not necessarily
compatible with the browser. I saw some sites where the technique is being
used and it was slow, distracting (links added while you read) and
questionably unethical because the ads invade what you read and try to sway
you off. They are obtrusive.

A visitor to click an AdSense item is more likely to have been interested in
a _product_. Embedded text link ads will often be followed by mistake or
due to some extent of naivety.

The neighbour's garden always appears greener. Stay with the conventional
ads because once you look closely at the neighbours grass, you can spot all
the imperfections.


Roy S. Schestowitz

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