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Sunday, October 16th, 2005, 2:22 pm

Comparing SERP’s (Search Engine Results Pages)

THERE appears to be some exciting development over at the Google Page Rank Comparison Tool. Earlier today I noticed the addition of several new features, which allow users to evaluate and compare different sites returned for a Google query.

If you are highly competitive when it comes to domination of popular Google searches (frequently the case in eCommerce), have a quick go and use the tool. Enter the SERP (search engine results page) that you aim for and see details of your competing URL‘s, even side-by-side view. For each URL, you can now see:

  • PageRank of target page
  • PageRank of domain’s front page
  • Number of IBL‘s, also known as BackLinks
  • Ditto for domain’s front page
  • Google Saturation (total # of pages indexed)
  • MSN Rank

The script is doing a lot of ‘leg work’, making it a valuable tool to run in the background (tab or separate window). It can take up to 2 minutes to complete a most comprehensive query which investigates the top 50 (maximum) entries for a given SERP.

Related items: PageRank Prediction and SEO Tools

PageRank versus traffic
The number of sites with PageRank 10 is tiny when compared to the number of sites with PageRank 0. Conversely, traffic is largely centralised in sites with a high PR (more details)

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