NE part of me truly loves Google — loving Google like nobody else! Google gives me plenty of referrals: about 500 for text search and over 400 for image search every day; and that’s for my main Web site alone. So how could I ever complain? It seems to respect me and treat me so well. Then again, it is akin to having an evil spouse, whose living is made in some dishonest ways. Allow me to elaborate if I may.

As many others, I sure have my Google ‘pet peeves’. I love them and dislike them at the same time, for a whole variety of reasons. Some of the more recent controversial moves, such as censorship in China and paid-for competitive ads (leading to manipulation the search results), had me think twice. I have mixed feelings, which makes me no exception. I feel betrayed sometimes. I feel as though I have been cheated on since Google is not the woman whom I married — the one who vowed to “do no evil”.

However, and despite it all, Google seems to hurt others the most. It rarely if ever punishes myself. So should I respect that ‘wife’ of mine? Or should I sympathise with others and demonstrate whenever I get the chance? I was once approached by Google regarding a job (during controversial times too), but nowadays, I do not believe like I could ever accept it. I continue to respect the Google search engine, which is doing a splendid job, technically-speaking. I am not going to embrace too stern a principle. I am about to ‘Googlefast’, as Chris Pirillo recently called it, but I just try to remain objective and fair (thus come my outbursts of criticism).

My ‘wife’ has committed her sins. One day she may face the consequences, but I will probably abide by my commitments to her and remain passive while she justifiably suffers in court. Each crime has got to bring its bitter consequences and I just hope that the mantra was not disposed of , yet.

Google can still improve. And I am not talking about their search results.

This entry was posted on Monday, March 20th, 2006 at 6:47 am and is filed under Opinion, Search. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.