Registering a Domain
hen I first registered schestowitz.com, I registered it for 10 years — until 2014 — that is. At the time, I could not imagine that search engines would favour sites that are committed to a long-term future. But guess what? It turns out they do.
Paying your host for domain renewal annually is a poorer choice; furthermore, it is undesirable if your site has real potential. As unfair as it may seem, Google definitely favour sites which are registered for many years and will position these higher in the SERP‘s. This helps in identifying sites that are serious about their vocation and might rule out spam sites or scrapers (site that steal content for fast, artificial growth).
There are important factors when selecting a domain name, which is a very influential choice. A domain name needs to be:
- Short
- Memorable (to distinguish from “short”. For example,
m3d4n8sm.com
versusfeedsync.com
) - Decent and trustworthy
If you struggle to think of a good name that is also available, have a quick look at the enormous list of deleted (i.e. registered, then neglected) domains in the ICANN-inclined whois.net.
Changing of a domain is far more problematic than people imagine. Change of bookmarks, loss of SE ranks, update of links (where still possible) and loss of identity are all involved in such transition. A domain change can be a bitter, cruel and highly effort-consuming process, which makes the initial choice of a name very crucial.
schestowitz.com:
rising from ~20 to ~1,000 daily visits in less than one year