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Monday, November 28th, 2005, 4:12 pm

Grim Outlook for the Media

Man and his dogIn this era we live in, there is a mounting fear among journalists. No longer is it only books and papers that are able to reach people’s attention. Nowadays, people can get delivered content that they most desire by using search engines. People also discover ways of getting high-quality, credible information without paying a penny.

Realising that adaptation to change is needed — somewhat of a new status-quo — newspapers begin to penetrate the Internet. All the same, they fail to make profit that they have become accustomed to over the decades. Sooner or later, methods similar to eavesdropping are employed. Yet again, the grim outlook for the press seems inevitable and ever irreversible.

Rupert Murdoch has forecast a gloomy future for newspapers with the growth of the internet, saying he doesn’t know “anybody under the age of 30 who has ever looked at a classified ad”.

The owner of the Sun, Times, Sunday Times and the News of the World, who once described newspaper classified advertising revenue as providing “rivers of gold”, now says: “Sometimes rivers dry up”.

The media is not alone in this. The Royal Society attempts to keep science off the Web, arguing it could harm scientific debate.

The Royal Society fears it could lead to the demise of journals published by not-for-profit societies, which put out about a third of all journals. “Funders should remember that the primary aims should be to improve the exchange of knowledge between researchers and wider society,” The Royal Society said.

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