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Friday, January 6th, 2006, 4:30 pm

Sex Affects Browsing Habits

Noisy environment and girl
Women’s perception of the Web differs

SEX as in “gender”, that is. In an writeup titled “Men Are From Google, Women Are From Yahoo”, a certain difference in browsing habit is highlighted. It claims one is be able to tell apart the two genders, whose exploration of the Internet is driven by other motives.

Men and women have different motivations for doing what they do. According to a recent report from Pew Internet and American Life, women view the Internet as a place to extend, support, and nurture relationships and communities. Men tend to see it as an office, a library, or a playground–screw the community, this is about function not family.

Do men hunt and women nest as Jerry Seinfeld once said? Is that why women settle for whatever is on TV while men strive to find out what else is on TV? This is by no means a chauvinistic statement. The woman’s ability to concentrate on the familiar leads to a loyalty which is most rewarding.

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