Monday, January 23rd, 2012, 1:47 pm
Visual Identity
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isual identity is associated with one’s mental abstraction of a concept, a person, a place, and so on. Universities use that a lot to get across their reputation, be it with a logo, a name, or some imagery of a famous site or scientist (maybe a poet). But visual identity can also aid orientation — for we all judge something that we see based on prior sights of the same (or similar) thing. This blog has had pretty much the same theme which I tailored back in 2004. Techrights has had pretty much the same design since its inception in 2006. This has little to do with convenience and more to do with how people remember those sites. Too frequent an alternation of a site’s theme (as most sites tend to do) lead to a certain disconnect and a plurality which does not help. Some things need not vary too often.
