Google Office in the Making?
EVERAL months ago, Google’s co-founder denied rumours and shattered hopes of a so-called ‘Google Office’. It was by all means rumoured to be ‘in the works’. This story was alluded to in the context of Web-based Office. This was the time of Web 2.0 and AJAX hype. Many Web 2.0 startups laboured hard on Web-based, Office-like productivity tools, which were (still are) in the making, as well as began to penetrate the commercial market.
As it now turns out, Google indeed enter a territory that could potentially lead to a Web-based Office, directly challenging Microsoft’s Live Office, as well as the existing desktop-bound Office. ‘Live software’, as it has been called, has the intent of complying with Gates’ Web-ward migration memos. This move by Google will urge Microsoft to take their Office tools on-line, thereby making the Web a primary batteground, not out of choice. OpenOffice is yet another threat to Office, yet Microsoft already fight it with dirtier tactics.
Also in the news on Google: GDrive – the upcoming on-line service for storage and backup. It has already become highly controversial due to privacy concerns. The latest of Google Desktop raised similar concerns as Google may hold copies of people’s hard-drives on their servers, making it more susceptible to exposure.