Introduction About Site Map

XML
RSS 2 Feed RSS 2 Feed
Navigation

Main Page | Blog Index

Tuesday, June 28th, 2005, 9:27 am

Registering a Domain

When I first registered schestowitz.com, I registered it for 10 years — until 2014 — that is. At the time, I could not imagine that search engines would favour sites that are committed to a long-term future. But guess what? It turns out they do.

Paying your host for domain renewal annually is a poorer choice; furthermore, it is undesirable if your site has real potential. As unfair as it may seem, Google definitely favour sites which are registered for many years and will position these higher in the SERP‘s. This helps in identifying sites that are serious about their vocation and might rule out spam sites or scrapers (site that steal content for fast, artificial growth).

There are important factors when selecting a domain name, which is a very influential choice. A domain name needs to be:

  • Short
  • Memorable (to distinguish from “short”. For example, m3d4n8sm.com versus feedsync.com)
  • Decent and trustworthy

If you struggle to think of a good name that is also available, have a quick look at the enormous list of deleted (i.e. registered, then neglected) domains in the ICANN-inclined whois.net.

Changing of a domain is far more problematic than people imagine. Change of bookmarks, loss of SE ranks, update of links (where still possible) and loss of identity are all involved in such transition. A domain change can be a bitter, cruel and highly effort-consuming process, which makes the initial choice of a name very crucial.

schestowitz.com
schestowitz.com: rising from ~20 to ~1,000 daily visits in less than one year

Comments are closed.

Back to top

Retrieval statistics: 21 queries taking a total of 0.108 seconds • Please report low bandwidth using the feedback form
Original styles created by Ian Main (all acknowledgements) • PHP scripts and styles later modified by Roy Schestowitz • Help yourself to a GPL'd copy
|— Proudly powered by W o r d P r e s s — based on a heavily-hacked version 1.2.1 (Mingus) installation —|