Friday, July 21st, 2006, 4:02 pm
When Community Sites Intersect with Cash
Filed under: 
NLY a few days ago, Netscape and AOL offered money for people to participate in their on-line portal. Having created a Digg copycat, they were willing to pay some generous sums of money for influential Diggers to defect and help create a larger and healthier community elsewhere. The cited article views these recent events in a rather objective way.
Dollar signs went off in the blogsphere Wednesday, as blog pioneer and recent Netscape recruit Jason Calacanis offered up to $1000 a month to woo volunteer posters away from popular reader-generated link sites like Digg and Reddit.
[...]
“I’m just surprised that he feels like he had to steal people away from Digg,” said Danny Sullivan, editor-in-chief at SearchEngineWatch.com. “Certainly it’s starting to feel forced now. He’s looking for leaders in his community. None of them have emerged apparently, so he’s hoping to bribe them away from another place.”
[...]
Will the cool hunters in the Digg community take the bait? Reached via e-mail, Digg’s second most popular user, Dirtyfratboy (also known as Henry Wang), told Wired News that he was torn.
“Mr. Calacanis shows up this week and informs the world that users can receive payment for their work. I’ve stayed by Digg’s side ever since the 2.0 birth, but I’m in real pain right now. I would rather break my arm than to dismiss Digg, but my college tuition doesn’t pay for itself.”
Even to me this was tempting. Out of curiosity I got in touch with Calacanis and tested the ground, so to speak. They seem interested at the time, but this truly conflicted with my principles. It would also be awkward, if not a poor strategy altogether. Paying people to do what others already do voluntarily? A couple of days later this led to quiet riots by existing Netscape.com fans. So, I imagine the plan has been fully conceded by now.
