PPLE has an undeserved attachment to some perception that it is so much better just because of the brand. Some brands do earn their reputation, but what about Apple? There are some companies that studied the defect rates of hardware components in Apple products compared to the competition and found Apple to be inferior. When it comes to software, Apple’s side is usually lacking advanced functions and thus can be considered less potent.
So what is it that motivates some people to buy from Apple?
Thee appears to be some consensus — even if merely a manufactured one (by marketing) — that those who have Apple gadgets are wealthier. Apple’s advertisers subscribe to this strategy and like Gillette’s the “Best a Man Can Get” Apple sought to make it seem like everything from Apple is the best of a kind, even when rival phones, for instance, are better and cheaper than the iPhone.
One could argue all day about what’s “cooler”, but on technical grounds alone there is no reason for anyone to buy from Apple. From economic ground too there is never a compelling reason. It’s like fashion, it’s worth what people claim it to be worth.