Saturday, March 18th, 2006, 12:44 pm
The Importance of Link Anchor Text
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Y site has just returned to Google’s top 50 for “roy”, after I had dropped to oblivion last year. I was never truly trying to get there. I never aimed for the site to be affiliated with the keyword “roy”, but this was a side effect of anchor text (words adject to or within hyperlinks). More oddly, my domain name and front page title make no mentioning of Roy. This, anchor text must matter a great deal; More than many of us realise, that’s for sure.
As another example, take the main developers of WordPress. They are ‘Googlebombing’ themselves in ‘out of the box’ installations of the software Web-wide. Try searching Google for “matt”, “mike”, or “alex”. You will see what I mean.
