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Friday, July 1st, 2005, 3:58 am

Dangers of Naming

Will mentioning of the name be good for business?

There is a fun and yet scary thing about maintaining sites which hold good search engine ranks. The mentioning of names (names of places, but of individual people in particular) ‘invites’ visits by the ‘owner’ of that name or its friends, associates, and clients.

If the person in question is technology-savvy, it should not take more than a day for him/her to locate the source. So-called hat tips make the approach even easier (intentionally so) and services like Technorati assist the process as well. To those who approach the computer only on occasions it can take weeks or months to find out what others have said about them. This perhaps would finally occur when ego surfing (searching names that relate to self).

This power can be exploited or misused, but most importantly, it is something a webmaster must always be aware of.

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