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Saturday, January 7th, 2006, 10:06 am

The Home Entertainment War

TV X-Files

One of the giants is due to control of home
entertainment, or at least share a piece of the pie

SOME time in the past, Google’s media player was mentioned as an interoperable tool of value — somewhat of a milestone even. We now hear about a partnership involving DivX, Pioneer and Google Video.

LAS VEGAS–Video technology company DivX is partnering with Google to make Google Video accessible on a variety of consumer electronics devices, the companies announced Friday at the Consumer Electronics Show here.

Meanwhile, the world is also being informed about Yahoo Go TV (in German). Apple continue with their entertainment industry push for domination. Their video and photo iPods come to mind. Lastly, Microsoft reveal that the XBox 360, which may play HD-DVD owing to a Toshiba alliance, is striving to take control of our living rooms.

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