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Wednesday, March 22nd, 2006, 1:51 pm

The Business Search Engines Create

Yahoo telephone

COMMERCIAL effects of search engines can no longer be ignored. Now that Google Finance has gone live, even economy is managed and supervised by major search engines (Yahoo Finance, MSN Money and Google Finance).

Various agencies and freelancers are finally offering services which promise manipulation of search results while businesses perceive search engines as a vital source of revenue. The
following recent article provides somewhat of a decent primer with special reference to the current industrial state-of-affairs.

Part science, part art, search-engine marketing is perhaps the fastest-evolving segment of the Internet. A cottage industry of search-marketing techies labors to adjust keywords to a search engine’s algorithm, the set of rules used to rank search results. The algorithm used by Google, the market leader, has hundreds to thousands of components that determine the results.

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