Introduction About Site Map

RSS 2 Feed RSS 2 Feed

Main Page | Blog Index

Thursday, December 6th, 2007, 2:07 am

When Going Against Someone is the Best Way to Help…

I was recently made aware of a Web site and startup called The Point. It is said to be “a new way of thinking about organizing actions like boycotts.” To borrow a description of the methods used: “When you start a campaign on The Point, you target a company and say, ‘Change, or else when X people join, we’ll all do something that will force you to change.’ So no one does anything until the campaign reaches its ‘tipping point’ — when you have the numbers to actually force a solution.”

This is related to the Web site Boycott Novell, which I mentioned a few moments ago. The site presents the point of view which is rarely covered and makes people aware of reasons to avoid Novell and move on to other solutions/companies. In that respect, the site has been very successful and cost Novell millions. Visibility/reach/publicity are the key. It’s long lasting due to RSS/search engines.

Signatures alone are not enough, but Bruce Perens played a role in a Novell boycott as well. He had 3000+ people sign a petition which is protesting against Novell’s deal with Microsoft. If there’s a site where people can quickly add their name to acknowledge that Novell lost their business, that would be it. In Novell’s case, Bruce Perens beat Shane and I to it.

The power of the Web (peers) has had many petition spots born. They can be made more effective though. One needs to hit abusive companies where it hurts — the PR image, which in turn hurts their wallet in the most effective (and long-lasting) way.

We sometimes pressure or present a list of conditions and suggestions for Novell. Last week, for example, Novell was pressured to stop with careless Mono development, to a certain degree. A former Novell developer acknowledged this after the GNOME Foundation found itself attacked.

To an extent, the site was inspired by the work of Groklaw, which brought SCO to its knees.

Comments are closed.

Back to top

Retrieval statistics: 21 queries taking a total of 0.133 seconds • Please report low bandwidth using the feedback form
Original styles created by Ian Main (all acknowledgements) • PHP scripts and styles later modified by Roy Schestowitz • Help yourself to a GPL'd copy
|— Proudly powered by W o r d P r e s s — based on a heavily-hacked version 1.2.1 (Mingus) installation —|