Due to recent (and suspicious) trolling activity I’ve promised to post some new examples of Microsoft astroturfing.

Let it be clear that the following are not speculations. Most of them are clear examples that are well recorded, confirmed, and they are also quite recent (there are far more known examples if one goes further into the past). The issue has become so serious that the EU has decided to crack down on fake blogger astroturfing.

But back to the web, and with sneaky marketing campaigns likely to be more effective than upfront marketing campaigns, what is stopping companies from simply risking it and continuing existing practices?

First, you are encouraged to have a look at this comprehensive ’smoking gun’ court exhibit. Therein, Microsoft actually provides an admission that it intends to pay supposedly ‘independent’ professionals to praise Microsoft in public. But let’s consider some more recent evidence and examples, shall we?

Here is a case that got exposed a few months ago. Microsoft secretly paid influential bloggers to recite Microsoft slogans.

The stodgy old media industry has a rule that newspaper reporters, and TV news hosts, shouldn’t trade on their public trust to endorse products.

They got exposed and harshly criticised (only by a single site). Where was the press? No coverage of Microsoft astroturfing? Is the story not important enough? Were journalists scared of Microsoft’s wrath? Regardless:

What would possess a collection of online publishers and venture capitalists to pimp a Microsoft advertising slogan?

Valleywag today reported about a site tied to a Microsoft ad campaign where the likes of Michael Arrington, Om Malik and others seemingly lend their support to the “people-ready” catchphrase.

I sent e-mails both to Arrington and Malik and–surprise, surprise–heard nothing back. (Obviously, they are not yet sufficiently “Coop-ready.”) Microsoft was still checking for me into whether money exchanged hands. But even if not a single shekel exchanged hands, I must wonder about the absence of common sense. Why would ostensibly independent voices come across as Microsoft shills? If they were hoping for a free dinner with Bill Gates, there are smarter ways to go about it.

Here’s more from the marketing person who is responsible for this scam.

“The main thing I’m pissed off about right now is that they pulled all the ads, which mean we’re taking a revenue hit. We’re running a business here, and have payroll to make. We run ads to make that payroll. Those ads have now been pulled.”

Microsoft once again corrupts confidence in the blogsphere. They turn ‘citizen journalists’ to marketing people in disguise.

Microsoft uses proxies to hire its shills, but you can always follow the money (if you try hard enough) and find Microsoft.

The sad fact is that Microsoft needn’t even hire many shills when it can keep its own employees very busy.

Microsoft Chairman Bill Gates emphasized the importance of blogging in a May 2004 speech during the company’s annual CEO summit. But Gates doesn’t blog; same for Microsoft CEO Steve Ballmer.

[...]

Many Microsoft employees do blog, reportedly more than 4,000 of them. The number of employee bloggers was comparatively quite small, about 300, before the launch of Channel 9 and the success of Scoble’s blog.

Last year could be called year of the blog at Microsoft. Employee blogrolls swelled and Microsoft bloggers disseminated lots of vital information about the company. Increasingly, employee bloggers are becoming Microsoft’s primary evangelists. They are certainly a group over which the company can exact some control and which can spin information to Microsoft’s advantage.

I’ve personally seen cases where Microsoft employees in disguise attacked the authors of open source blogs. It was only IP address lookups that revealed this.

The following two reports lack confirmation, but they are noteworthy nonetheless.

1. Example from October 2007:

Unleash the Astro-Turfers!

Already on Apple oriented developer mailing lists one can see the astro-turfing has begun. A really amateurish attempt by ‘Mac Developer’ (no one uses a stupid handle like that) turned up today.

2. Just shortly beforehand:

It’s unfortunate that paid blogging is becoming all the more prevalent in communities like 1UP. And it’s not just the blogs or reviews, it’s also the message boards. Microsoft, for instance, also has a person (or people?) who is paid to post on some of the popular gaming boards (and no, Jeff Bell wasn’t part of that plan). But it’s not just Microsoft — I know of a few other game publishers who pay users to blog. They don’t necessarily require bloggers to say positive things about their products, but it’s certainly implied with the paychecks.

What bums me out about all this viral stuff is that, to some extent, you don’t know who to trust anymore. There was a time when, if you no longer believed in what the professional editors where saying, you could at least count on your fellow gamers for honest opinions. Not anymore. In a sense, perhaps that helps elevate the importance of the professional word once again, which I suppose is a good thing for us. But I’m still not happy about it.

What do you think about this one?

Microsoft regularly flies customers and industry experts to its campus in Washington to listen to the feedback given by those people.The company invites dozens of key customers and partners to the event,where they spend brainstorming as a group.But as of late, Microsoft has changed it’s strategy and the company is making extensive use of blogs to get direct customer feedback.

Within a year,more than 1000 Microsoft employee blogs featured developers and product managers talking directly to customers every day, instead of once a year.Microsoft employees read dozens of blogs every day to see how customers react to Microsoft products and services. In fact,Microsoft employees have taken a bigger leap and even contribute to other’s blogs in the expanding space of Blogosphere.

How about this one?

Microsoft has announced the “Microsoft BlogStars” contest, to Hunts for Developer Bloggers in India. After feeling the power and increase of the Bloggers community in India, Microsoft tries to trap and hunt Bloggers in India to buildup the blogging community, for writing blog posts supporting towards Microsoft Technologies.

Remember the Ferrari laptops fiasco?

A former Microsoft manager said it was a case of bribing bloggers.

This is the most frustrating thing about the practice of giving bloggers free stuff: it pisses in the well, reducing the credibility of all blogs. I’m upset that people trust me less because of the behavior of other bloggers. Don’t even get me started about PayPerPost.

Another article: Microsoft’s Laptop Giveaway Becoming PR Disaster?

This thing is starting to feel like a PR disaster. Bloggers are starting to smell blood and this thing very well may begin to turn into yet another episode of bloggers gone wild.

And another one from eWeek: Bribing Bloggers

It’s a bribe. Period. You say nice things about us, you get nice things from us. Heck, just say neutral things about us-we’ll give you a killer new laptop and we know that you’ll be inclined to say better things about us.

You must have gotten the impression that Microsoft had learned its lesson and stopped that sort of laptop giveaway. But no! 4 months later I found evidence that Microsoft carried on with this malpractice.

Microsoft Belgium rang me yesterday (I don?t think they realised it was a public holiday here!).

[...]

The phone call yesterday was to confirm my address - the laptop (a Sony Vaio - dunno which model or spec yet) is en route with Vista Ultimate and Office Ultimate pre-installed.

Let’s not get started with the issue of brainwashing and pressuring journalists because that could make another very extensive post. To give just a couple of examples, consider these:

1. The Inquirer, renowned for its anti-Microsoft biases, got invited for some Microsoft ‘treatment’.

The Vole (Microsoft) supposedly invited The INQ over for tea because we are notorious “Microsoft doubters” - and we were accompanied by other supposed Vole doubters such as the folk from lifehacker and a very nice man from Slashdot, as well as some Microsoft MvPs.

As you can see, the Inquirer was not alone. There was a party, and there was plenty of Kool-Aid for everyone!

2. Linux.com (yes, a Linux site) is no exception.

I spent December seventh, eighth, and ninth in Seattle as Microsoft’s guest. Microsoft flew me there from Florida at its expense, put me up in a nice hotel, provided decent food, and comped me and four other invitees to this “special conference” with presentations about the marvels of Vista and other recent or upcoming Microsoft products. They didn’t quite play the old Beatles song “Love Me Do” in the background, but it was the event’s unstated theme.

What do you reckon? Would that journalist think twice about criticising Microsoft after a jolly good time and freebies from Microsoft?

Going further into the past, there are far more examples, but in order to keep the length of this post moderate, we’ll provide just two examples:

1. The Los Angeles Times ‘dared’ to expose the sort of manipulation we are still seeing today (even amidst the ISO/OOXML fiasco).

In 2001, the Los Angeles Times accused Microsoft of astroturfing when hundreds of similar letters were sent to newspapers voicing disagreement with the United States Department of Justice and its antitrust suit against Microsoft. The letters, prepared by Americans for Technology Leadership, had in some cases been mailed from deceased citizens or nonexistent addresses.

Notice the fact that once again, as usual, Microsoft uses one of its proxies to do the ‘dirty work’. One need only follow the money though.

2. Going further into the past, remember OS/2?

Some years back, Microsoft practiced a lot of dirty tricks using online mavens to go into forums and create Web sites extolling the virtues of Windows over OS/2. They were dubbed the Microsoft Munchkins, and it was obvious who they were and what they were up to. But their numbers and energy (and they way they joined forces with nonaligned dummies who liked to pile on) proved too much for IBM marketers, and Windows won the operating-system war through fifth-column tactics

Should honest guys finish last? â–ˆ [originally published in Boycott Novell]

N recent days, attacks on my character have returned and they are reaching a peak. I mentioned this before on various occasions in this blog, but it is worth repeating. Some of the stuff that you find on the Web with my name attached to it is fake. You cannot assume anything which has my name as the poster (even with a valid E-mail address and homepage URL) is really from myself. Forgeries have gone quite far, even as far as Digg. Check out these fake accounts/images for example:

• Fake account/Imposter (many more of this kind)
• Avatar/icon stolen
• Ditto
• Fake comment

These are only a few examples among more from Digg and there are similar cases of forgery in several other places.

I digitally sign all my outgoing E-mail messages, but I don’t/cannot do this when posting in Web sites other than my own. Moreover, in USENET, it leads to unnecessary clutter. Digital signatures cannot be verified by people who are not IT-savvy, either. Most people are foreign to the very notion.

I don’t know if people are targeting me specifically and I prefer to think it is not the case. Bear in mind, however, that I insisted that those who attack me cannot be paid (or ‘compensated’ by companies that dislike my postings), but my friends are certain that they are, which has me frustrated. Maybe I’m being naive, but the attackers use open proxies (zombies) for anonymity, which speaks volumes.

Some of the abusive posters have done this for many years and death threats were made too. At the moment, others defend me so sometimes I don’t have to, with the exception of many cases where people pretend to be me and post to many forums lies such as “I cut off my [put whatever you like here]“. They also use e libel to try and portray me as a criminal. Some said I should contact Homeland Security.

The trolling has reached my own sites, but I use IP block lists to stop this. One of the abusers has been trying (compulsively) to enter the site almost every day for about a month (since s/he was blocked for flooding blog posts with very libelous things). In other sites, my comments get attacked, ranked poorly en masse (as a matter of principle for who I am, not the content being posted) with attacks on character in particular.

I know people who never let go their identity on the Web. They did the right thing by staying invisible. Anything you say or write can be used against you. I’ve had someone harass an artist to pressure me to take down an image and then there were hundreds of messages accusing me of being a ‘pirate’. They’ll use anything they can (and make stuff up!) to use against me. They repeat and repeat (Big Lie propaganda technique). Those who know me can ignore, but I don’t know outsiders might think. It’s frustrating, but it won’t stop me.

I was told that would be worthwhile to write about this in public, maybe just for future reference. I know someone who decided never to write or comment on another site, which cannot be controlled. I’m not ready to do this yet.

[sarcastic tone filled with amazement /]

HERE’S rudeness and there’s unbelievable tactlessness. This morning I witnessed both.

So…

There I was going to the swimming pool only to find out that in a nearby jacuzzi, a couple decided it would be acceptable to have sex. Not quite so secretly, either. Later on it turned out that I was not the only one who saw this. That the couple almost refused to behave or just leave in shame. The unfortunate thing is that a father with two kids complained about it as well. Not that these very young children could actually understand what was going on…

I have a 2-year old photo of the jacuzzi that I speak of…

Sometimes, adults can act like children.

A long time ago I mentioned the UK rich list, which actually got this site many visits I do not really deserve. For what it’s worth, here are some more shocking figures.

Richest 2% own ‘half the wealth’

The richest 2% of adults in the world own more than half of all household wealth, according to a new study by a United Nations research institute.

I find this highly disturbing and this requires immediate change, or else society will collapse. Environmental issues aside (they are partly a result of greed), the gap between the rich and the poor seems to be widening. I am not entirely sure about it, but it seems as though the middle class gradually vanishes, which is something that projects such as the one-laptop-per-child (OLPC) concept try to address and resolve. Here’s another BBC article. It was published earlier today and it elaborates on this very humane initiative.

$100 laptop project eyes launch

Ultimately the project’s backers hope the machines could sell for as little as $100 (£55).

The first countries to sign up to buying the machine include Brazil, Argentina, Uruguay, Nigeria, Libya, Pakistan and Thailand.

S time goes by, occupations evolve. It was under 3 months ago that I made a move towards Netscape. My absence in Digg was noticed by a few friends including Stacy Doss (also known as 3monkeys) and linnerd.

Some time ago I did an interview with a Netscape colleague. It is yet to be published, but below is a copy.

1. When you were first approached about the offer, what was your first reaction? (Taking into account your standing on Digg at that time, and possible backlash from the Digg community)

Understandable reaction from the Digg community was by all means a cause for concern. And yet, its impact was by far surpassed by woes over neglect of my principles. I perceived my role in the community as one who promotes not-for-profit causes, which led to a clash of ideologies. The reaction was thus a mixture of confusion, a sense of self-betrayal, and fear of the outcome. It was a tough decision to make and, being a self-funded student, I needed support which, in turn, would enable me to evangelise values I believe it, principally Open Source.

2. How long did it take you to decide, what factors did you take into account, and what made you finally decide to make the switch? (Was it the money, the networking opportunities, both, or something completely different?)

In hindsight, I would have handled things differently. I was very hesitant and self-critical, to the point of losing the ability to focus. At first, I began by making isolated submissions to Netscape, as means of ‘testing the waters’. I was a Digger in heart and soul at the time. From a usability point-of-view, I become critical of both sites. Each had its strengths.

As weeks went by, a few top Diggers were recruited. Prominent examples are Derek and Henry. They wrote about it and discussed it. With discussions, thoughts began springing to mind and another perspective — from a Digg’s mentality — was laid out. Ultimately, my inclination to relocate involved a mixture of factors: joining ex-Diggers whom I knew, being able to make ends meet, and seeking a change. Yes, just for the sake of change. *smile* We all need that sometimes. My early involvement in Netscape was the fruit of curiosity rather than desire to be hired.

3. How has it been at Netscape so far? (Interaction with the users, other navigators, anchors, devs, and so on)

There is going to be a snag here. Communication from a contributer’s point-of-view slightly differs from most, especially when a Navigator role is involved. Putting myself in the shoes I (metaphorically of course) wore at the start, interaction among users goes beyond IM. But at the end of the day, the scope and goal of both sites is slightly different, so there is no clear basis for comparison.

4. Are you still contributing to your old community? (Digg)

Yes, in a sense. Several times a day I read through hundreds of Digg submissions. I probably spend a couple of hours per day reading Digg alone, yet I limit my active (as opposed to passive) contribution, i.e. participation. I very much enjoy seeing what friends are up to, as well as what they share with the rest of the community. It’s an educational experience, which is what such sites (can be?) are all about.

5. What was your friends’ reaction to you making the move? Did you feel like you were abandoning them? Did they have such feelings?

I have clear memories of particular reactions. In general, there were not many flames as I preferred to keep off the limelight and never dive too deep into the controversies. I particularly appreciated the supportive words from “George W (no relation)”. I truly wish that people can be /happy/ for others, as adverse to logic and ego as it may be. It’s important to understand that a lot of effort and time (including long nights) is spent working for the benefit of the community. And it’s all about sharing /happiness/ and bringing /happiness/ to others. Isn’t that the raison detre of social bookmarking?

6. What has been your most fruitful experience at Netscape so far?

This would definitely have to be the formation of cliques. I am not speaking about cliques that mutually benefit members by votes, but rather a bunch of people who share thoughts and opinions on- and off-site.

7. Where do you see Netscape in another 6 months?

Where would I want to see it? Or where do I think it will be? Frankly, the two intersect. I have kept tabs on Alexa and Netcraft traffic ranks, apart from various statistics that are visible on the site. They seem encouraging as there is a gradual elevation, which follows a long decline that predates New Netscape.

Anything else you would like to say?

If you enjoy Digg, then Digg on. If you seek something different, cat least consider Netscape. Each has its merits. And, as I always say in the context of GNU/Linux, it’s all about choice!

ITH success in any Web site comes some spam, which needs to be combatted effectively. Herein I will deal with social bookmarking Web sites in particular. Spam is not always automated. There is brute-force spam that is scripted; but there’s also self-promotion that strikes in the form of mass submission. And people have begun trying to game Netscape, whose front page bears an admirable PageRank 9. This keeps the Anchors and Chief Editor on their toes.

The problem has become somewhat universal across this new wave of sites comprising contributer-driven content. Digg has had submission parasites, yet human moderation, as well as spam report widgets (community-driven), have it eradicated early on. I usually report any suspicious submission as spam, at least as soon I spot a distinct and objectionable pattern. When the same person always posts to the same domain, for instance, that’s a red flag. Sometimes you can align the username with the domain’s affiliation, but sometimes consistency in the URL is enough. And ’sock puppets’ (same person with multiple identities that boost a bogus sense of consent) are another-yet-closely-related matter altogether.

When enough stories get intercepted, links the to the domain are banned by principle (for a month if not permanently), or particular Web addresses blocked for good. This sends the appropriate message: abuse, then get your domain blacklisted. This may be better than banning the users who could otherwise change their ways and contribute differently; in a positive way, that is. In fact, some people just haven’t grasped the concepts of social bookmarking, so they fail to see the wrongdoing.

When banning users, there is a need for caution. A pissed off innocent user is far worse than spam that successfully percolates because people talk. They have blogs, so a good rant with proof can get heavy exposure very quickly. And it affects reputation. Look at what has happened in Digg more recently.

An afterthought: One possible workaround to ’sock puppets’ would be to demand that each newly-subscribed user supplies a unique E-mail address, as well as logs in with an IP address that wasn’t yet used in registration on that same day. This can’t stop instantiation of puppets or protect against proxies and dynamic IP’s. However, it definitely slows down the abuse and reduces incentive to game the system.

The Public Wiki section on this domain

Some good news with regards to collaboration with tomorrow’s technology (pardon the pun).

“The collaborative editorial process of wikis often results in a stunning degree of accuracy. A study by the science journal Nature found Wikipedia nearly as accurate as Encyclopedia Britannica. In fact, for summaries on niche issues and emerging interests, the biggest wiki of them all — Wikipedia — is often the best available source of information.”

It’s about time. I have been doing this for over a year, but people whom I work with refuse to embrace the concept of collaborative editing. They just toss 2 MB E-mail attachments back and fourth, bloating/clogging each other’s inboxes, still unable to spot the actual changes made.

Here is one example . The page is currently locked for editing because it’s a year and a half old, which expires its ’shelf life’ and justifies guarading against Wiki SPAM.