Tuesday, September 22nd, 2026, 5:31 am
Colgate Shrinkflation
Filed under: Less for more
used to joke that sooner or later the 150ml tubes, which became 125ml tubes, will become 100ml as ‘standard’. In “COVID times” they shrank that to 75ml and finally, yesterday, I saw 50ml tubes. They make these seem bigger than they are.
So we all pay more for packaging materials, not products.
It’s not only Colgate; other companies do the same. It’s just that Colgate became “household name” (or brand).
In some markets they use sachets for toothpaste too.
