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Googlebombing

Dynamite Monkey

“Googlebombing” is the term used to describe a situation where inappropriate SERP‘s get returned due to intentional (hence unnatural) intervention with the Google algorithms. Anchor text of links (text in the vicinity of a hyperlink) gets heavily used for classification of pages and this observation can lead to overt misuse.

I can recall that in the past, due to large amount of poker-related spam, bloggers decided to link en masse to the Wikipedia page on poker, which in turn made it a prime search engine result for the term “poker”. Therein, poker and gambling were discouraged as well as the practices they use to promote themselves, destroying cyberspace in the process.

More recently, there has been a lot of talk about binding between the term “failure” and the White House, in particular George Bush’s official page. The voices of witnesses have grown loud enough to justify a post in the Google Blog.

If you do a Google search on the word [failure] or the phrase [miserable failure], the top result is currently the White House’s official biographical page for President Bush. We’ve received some complaints recently from users who assume that this reflects a political bias on our part. I’d like to explain how these results come up in order to allay these concerns…

My vague recollection tells me that several years ago, Google humour got involved when searching for the term “weapons of mass destruction”.

Domain Misspelled

Twin site

I previosuly mentioned one site that was using my GPL‘d theme.

Further on that particular aspect, somebody in Panama bought schestowizt [sic.] dot com only a few days ago. Should I feel flattered as my site is only 13 months old? Can this registration be an attempt to ‘absorb’ IBL‘s from some misspellings? I continue to wonder, but I came accoss an article titled “Para-Sites that Live Off Misspellings of Bigger, Better Sites” Just to clarify, my family name is very rare so it could not have been a coinidence.

A quick whois.net record lookup returns:

Registrant:
   Unasi Inc. (SCHESTOWIZT-COM-DOM)
   Galerias 3
   Zona 5, Panama 5235
   Panama
   +1.3094067818
   +1.3094067818
   info@domaincar.com
   
   Domain Name: SCHESTOWIZT.COM
   Status: PROTECTED

Administrative Contact:
   Unasi Inc. info@domaincar.com
   Galerias 3
   Zona 5, Panama 5235
   Panama
   +1.3094067818
   Fax- +1.3094067818

Technical Contact, Zone Contact:
   Unasi Inc. info@domaincar.com
   Galerias 3
   Zona 5, Panama 5235
   Panama
   +1.3094067818
   Fax- +1.3094067818

Record last updated on 13-Sep-2005.
Record expires on 13-Sep-2006.
Record created on 13-Sep-2005.

Domain servers in listed order:

Name Server: NS1.MY-NAME-SERVER.COM
Name Server: NS2.MY-NAME-SERVER.COM
Name Server: NS3.MY-NAME-SERVER.COM

As I compose this item, I am told by Trevor from nntp://alt.www.webmaster that the same guys snatched a domain that he had dropped. I suppose it is indeed just a case of so-called ‘para-sites’, which I consider to be flattery.

I actually noticed that my site keeps climbing in Google quite rapidly. For example, a search for ‘roy‘ had me ranked 248th in June, 151st in July, 99th in August and now I appear in the top 50! Google sourcers have recently shown some interest in me; specifically, the position of System Administration/Software Engineer that maintains the google.com site. I wonder if I am permitted to blog about this. After all, I am still employed by the University…

Microsoft Poised to Eradicate Flash

SEVERAL months ago I read about a Macromedia (now acquired by Adobe) manager who was very much afraid from a Microsoft response to Flash. A response as such was the only thing that kept him awake at night.

The Windows maker is now releasing Sparkle, which is a Flash equivalent, striving to become a ‘Flash Killer’. While there are many people who would be glad to see Flash die1, they would not like to see a replacement, especially not one which suffers from poor cross-platform compatibility.

SparkleMy guesstimate is that Microsoft will stick to their aggressive nature in order to penetrate the market, nudging Flash aside in the process. With control over so many computers, they will be able to manipulate user preferences, exploiting an existing monopoly. Does anyone still remember Lotus? It is only one among dozens of examples. Moreover, having faced proprietary formats like wma and wmv (audio and video respectively), I know that they aim to maim competing platforms (as a side-effect perhaps). Tools that promote such formats are provided by default along with bundled software for Windows users. It is common knowledge that tools which get bundled with the operating system promote proliferation by serendipity.

What are the implications to those who snub Flash already? Some of us will not need to block not only Flash, but also Sparkle, which means a bloat in terms of plug-ins. It is worrying that a Flash equivalent will soon be bound to a vendor of a platform. Very scary it must seem that the target for Sparkle output is the open Web. That is when media serves as a promotion for the operating system while crippling the opposition. I, for one, fear such technologies.

As regards unoriginality of the name, would it not be similar to renaming their Web browser Firedog? The words flash and sparkle are almost analogous (Macromedia Fireworks comes to mind too). This is by no means the first time Microsoft are copying names, slogans, or graphics.

Related item: Microsoft to Fight PDF’s

1 Along the lines of “Flash is evil”; confer Jakob Nielson, a Web usability authoritative figure.

Spammers Map

Spam map
A heat map showing regions where high volumes of spam come from

TWO sites have recently been Slashdotted, both of which provide ‘spam maps’:

  • Mailinator (jump directly to map) – an almost real-time spam map, which is refreshed every few minutes and builds upon the Google Maps API
  • TrustedSource Portal – seems like a service surprisingly similar to service above, which was Slashdotted only two weeks beforehand

Was there truly really a point in recommending two tools which do practically (or roughly) the same thing? The two tools are quite similar, but one could argue that they complement one another.

cPanel Terminal Hack

Cron jobWhen I first set up this site, which is administered using cPanel, I was blocked access to a terminal (AKA shell, console, command-line) and denied telnet/SSH access by the Web host. By default, most hosts do likewise, depriving site owners from excessive flexibility in hope that security will not be jeopardised and sites will rarely ‘break’. Nonethess, I found a terminal workaround, which I would like to share.

Run command as a cron job (widget/icon shown above). Have it scheduled to run a minute later with output to get sent by E-mail (default option) or saved to a file, e.g.

du -all >~/output_file

output_file, which gets created in your home directory, should then contain text that otherwise will have appeared in a terminal. Likewise, virtually anything including installations can be carried out. System administrators would become distressed if this practice became commonplace. In essence, this is the same as having a terminal-based interface, albeit it is slower and unresponsive.

Cron jobs in cPanel

Example cron job in cPanel – periodic mySQL backups (click image for full-sized equivalent)

Error Log Spam

System error

ONE wonders if error logs of Web sites could become the next target for spammers. Webmaster already suffer from comment spam, unrouted E-mail spam, and referrer spam.

Fortunately, error log spam appears to in its diapers. I believe it is only a matter of time before it becomes a serious plague. Below are some thoughts, all of which were sparked in recent discussions in nntp://alt.www.webmaster after we had observed odd yet identical errors in our logs.

Many requests appear to come from Seoul, seeking a file called robotsxx.txt, a variation of the usual robots.txt, which is fully-standardised. Upon closer inspection, it looked like this was related to ‘adult’ material. The IP address seems to have been associated with pornographic content.

To stress the danger of such requests becoming commonplace, our error logs could soon be accommodated with requests like:

GET /enlarge_YOUR_log_www.bigbeef.com HTTP/1.1
      (funny example from Alan)

It is worryingly easy to automate such requests and spam the entire World Wide Web en masse, leaving such invalid requests for tens of millions of Webmasters to see. Will there soon be filters for site referrers and error logs too? Let us hope we need not go down that route.

The End of Old-styled Slashdot

Slashdot front page
The new looks of Slashdot?

SLASHDOT will become standards-compliant XHTML/CSS rather soon as new code is currently being tested. If these changes were to be confirmed, one wonders how the vast audience would react. Perhaps the new layout would have slow penetration as it gets exposed to the community already. Looking at the Web Archive and making a comparsion with the new layout, long tradition definitely gets broken. I, for one, welcome the change reluctantly.

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Original styles created by Ian Main (all acknowledgements) • PHP scripts and styles later modified by Roy Schestowitz • Help yourself to a GPL'd copy
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