T is pretty much evident by now that I have joined the Netscape team. I never denied it, nor did I say a word until it was official (and publicly stated).

I am very much pleased to have gotten an opportunity to work with a group of talented people. Up, close and person, figures whom you were taught to dislike (principally Calacanis) are quite friendly and kind. They are not the devils that you were led to believe they are. What bothers me most are some recent accusations that come from conspiracy theorists. Some would argue that Netscape is trying to ‘poison’ Digg’s index, which is of course preposterous. Netscape would never use destructive measures or viral marketing techniques. To quote what fits the latter catergory (from Wikipedia).

Viral marketing is sometimes used to describe some sorts of Internet-based stealth marketing campaigns, including the use of blogs, seemingly amateur web sites, and other forms of astroturfing to create word of mouth for a new product or service. Often the ultimate goal of viral marketing campaigns is to generate media coverage via “offbeat” stories worth many times more than the campaigning company’s advertising budget.

I already addressed ad blocking controversies several times in the past, the context being slightly different each time, e.g.:

• Firefox Pop-ups Block
• Google Ads Go Graphical
• Ad Blocking

With blocking often comes some guilt, as it is resistance to the developer’s intent (much like modification of source code). But to me, the bottom line has always been that I am never (or rarely) interested in the content of the ads, all of which are promotional and often urge the visitor to expend money (if not merely get exposed to and absorb some brand name). Thus, any click that I am ever likely to make would probably verge the line of click fraud (assuming pay-per-click programs) and this revenue money goes towards many sides. It will most likely pay off authorities through taxation, the advertiser (or mediator, e.g. Google, Yahoo/Overture), and the Webmaster. So, everybody is essentially gaining at the expense of the client of these ads. If you are not genuinely interested in ads, never follow the link. It is probably as unethical (if not more) than the exclusion of ads altogether.

Digg.com is no exception to all of this. It recently seems to have adopted Google ads that are rather stubborn in the sense that most plug-ins or rules cannot hide them well away from sight. When Digg version 3 launched (only a few weeks ago) it took only minutes for me to get irritated by the waste of space at the top — that which is assigned purely for contextual ads from Google. None of my 3 blocking mechanisms in Mozilla Firefox was enough to wipe it off the page, much to my misfortune as I use Digg very heavily and my Web browser is small in terms of its height dimensions (due to kpager at the bottom of the screen). Either way, there was a simple way to suppress those ads, merely by excluding the div in question. This can be done using a simple selector in Firefox, which makes that top banner ad disappear, never to be thought of again.

Find your chrome directory under your main installation:

• /Applications/Firefox.app/Contents/MacOS/chrome in Mac OS X
• C:Program FilesMozilla Firefoxhrome in Windows
• firefox/hrome in your Linux local installation directory

You might also find it convenient to do this on a per-user basis, by locating your chrome settings under individual profiles, e.g. ~/.mozilla/firefox/1ixj9tdk.default/chrome on my SuSE Linux box.

Edit (if already existent) or create a file named userContent.css and add the following selector:

*[src*="banner_ads"] , div[id="top_ad"] { display: none !important;}

This was inspired by Firefox AdBlock, which is far more comprehensive, but appears to be no longer available (it older URI is now broken). You can always append new rules by looking at the source code of pages and add selectors for exclusions, even using simple wildcards.

HY is it that so many user interfaces simply fail to work? It’s because users are permitted to take shortcuts and ignore the instructions. This is in fact the message which is delivered by Jeff Veen, whose opinion was inspired by another’s.

Veen concludes: “They’re not stupid. They’re not lazy. Don’t treat them that way.” Users are efficient. They want to get the job done with the least effort. It just doesn’t bode well as far as the intent of the developer is concerned.

New Yanoff for Palm – an example of
poor UI design

S time progresses and computer hardware matures, there appears to be a worrisome trend. Backward compatibility, and sometimes practicality and simplicity, are being compromised. Applications get ever more bloated, attempting to be the entire world, and more.

Take, for example, media players that extend infinitely. Some of them turn from simple music players into a fully-blown video player, a Web browser, a music store, a sound mixer, and even an editor or playlist manager that is fairly sophisticated and employs greedy engines. From something small that occupies a megabyte of RAM and does its work reliably, the application can soon devolve into a complex resource pig.

There ought to be support for plug-ins that facilitate lightweight use, but the idea is often discarded, quite unfortunately. This, as a matter of fact, is one of the arguments for backing Open Source development, with healthy user and developer communities. Hooks can accommodate extensions that do not distract maintainers of the core and do not truly detract from its quality (e.g. stability).

For this reason, to use a personal example, I use Thunderbird as what it truly is: a mail client (as well as Horde‘s mail facility for Web-based access tot the accounts). I don’t use Thunderbird for newsgroups and feeds. These are ‘plugs’ for gaps which Thunderbird merely attempts to fill, while retaining simplicity (and thus its lack function). So instead, I use a highly-versatile tool, KNode, which was created and designed to accommodate newsgroups in its entirety. It is designed to deliver the functionality at its best. For feeds, I use a pro-feeds application rather than some off-the-hook ‘application’ or a Web service. Truthfully, I tried alternatives such as Feedlounge, which is Web-based (I was even a project tester briefly), but it was just too slow and it lacked function that I already had in RSSOwl, which I help test as well.

Would you like to make search engine tracking more efficient? If so, read on.

MOMG some nice Web-based tools for SEO, there exists a Google PageRank comparison tool. There are more such tools on the same site. They tend to automate probings that are intended for egocentric evaluations of site positions.

It is definitely worth a try if you are a Webmaster who seeks more attention (referrals) from search engines.

What is net neutrality? As one site puts it, it is:

“…the idea that every packet of information — a piece of an email, a piece of an mp3 of a radio broadcast — carries equal importance. That is, a message from me moves no faster or slower over the Internet than a message from the Queen. Or from CNN…”

It is no secret that the Internet is vast and it’s growing at a tremendous pace. With increase in size, unless capacity catches up, there will have to be compromises, in terms of resources. We are yet to discover how the entry of developing countries will change the terrain of the Web.

In other news, expect China to have 60 million bloggers by end of 2006.

proposal for Google: This is probably a very long shot, but since Microsoft have invested so much money in the fight for Web services space (Google is a notable sufferer as a recent example shows) and even incorporated egocentric search bars in Windows Vista applications, would it not be sensible for Google to promote GNU/Linux in their SERP‘s, much as they already do with Mozilla Firefox? Google even financially reward for Firefox downloads, among other things, so why not Linux?

While Windows users can download and use Firefox, this will not eradicate search bars altogether. The only way to weaken Microsoft is to cut them off at the main plug, making Windows (and Office at al.) obsolete. The missing step is that of porting all of Google’s applications to GNU/Linux. This appears to be work in progress. They released a Windows distribution in the past, but they still have Goobuntu ‘in house’.

If this ever becomes a reality, it will be a great contribution from a company that has exploited Linux for a long while and owes much of its success to its power, scalability, portability, and affordability. At present, Google are essentially bribed to deliver the adverse message by putting microsoft.com as a sponsored link at the top of the search results for ‘linux’ (more details here).