Wednesday, November 16th, 2005, 8:36 am
Google Finally Invade Sites

Google Analytics will know
even more than the Google cookie
OOGLE have introduced their site statistics service only a few days ago. They teamed up with Urchin who are among the best in their field, if not best in terms of the popularity and functionality of their software package, which analyses log files. With all the enthusiasm, concerns emerge as well, at least in my own mind.
Google continue to spread their wings, assigning innovative projects to their highly talented and Internet-savvy staff. This time, for a change, Google penetrate information that only sites can retain, i.e. in-house data. In that sense, they benefit from inside information, which perhaps leads to unfair, unbalanced competition which puts privacy in greater jeopardy.
Google’s quick expansion frighens me; it passively becomes a Web monopoly. First they stole the thunder from Alex King’s FeedLounge and now it may be Jeff Veen’s Measure Map (among others like Mint). I volunteered to help both projects, so I have seen or can foresee Google’s impact on ‘mom-and-pop’ sites. I have mentioned this implicitly in:
It all develops into a scary situation as you can never fight or resist scale, no matter how ambitious you might be. Services integration is yet another major factor which elevates the brand. Google can finally take a deeper look that transcends the level of SERP‘s and will be able to see what MSN, Yahoo and the others are up to. Moreover, expect abuse of reports, e.g. fabricated (i.e. spam) statistics that attempt to enhance a site’s image, at least in Google’s perception.
Is it just me who is slightly apprehensive? Are all bases belong (sic.) to Google? Google Base, which was officially launched just a few hours ago, crops to mind. I mentioned its possible impact among my Google pet peeves.
Google Analytics, by the way, is said to provide no statistics as yet. Many people suggest that its state is dormancy. I am not sure if the service is overwhelmed by demand or perhaps it is still in beta, much like most services from Google.






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HE interesting item come from the Financial Times and discusses Microsoft’s wishful (and thus far unsuccessful) strategic move 
previously mentioned the
ODULARITY or compartmentalisation, at least in the context of programming, are important and fundamental concepts. They accommodate for easy extension or change of any piece of software. In the context of Web design, elements to be dealt with apart are layout and content, as the former virtually ‘wraps’ the latter.
LATEX: TeX styles are a similar scenario where consistent styling is easily achieved. Change can be applied to entire document where semantic structure has been embedded by the author. This, in fact, is why many books and eclectic conference proceedings are assembled using LATEX.
man was found to have
This came just a couple of days after I had watched Constant Gardener, which is a strong and emotional film involving AIDS in Africa. The film can be rather cold and depressing, so it is most-suited for the faint-hearted. My negative reaction is amplified by the fact that I watched drama/comedy types at the cinema one week beforehand, namely Thumbsucker and Broken Flowers .
ELL are trying to lure more customers